[Shortly before ballots for the 2012 election were sent to homes in Washington State, on September 16, 2012, the Sunday edition of The Seattle Times published a lengthy editorial in support of same-sex marriage (Referendum 74) on its opinion page under the headline "Same-Sex Marriage: Build Lives with Love." Adjoining this editorial appeared a column of nearly the same length by Kate Riley, who is the current Seattle Times  Editorial Page Editor. Media Ethics thought that her description of the history and  process for the accompanying editorial would be of interest to our readers, and we wish to thank The Seattle Times for granting reprint permission.]


It was often about someone else, says state Sen. Ed Murray of what led individual lawmakers to change their minds and participate in the legislative victory of a bill to allow same-sex couples to marry in Washington State.


"It's about their kids. It's about their grandkids. It's about people in their lives that got them there," said Murray, whose strategy of incrementalism, probably more than anything, brought Washington to this point. Lawmakers, some Democrats and some Republicans, and the governor shared stories of their intellectual and emotional journey to yes.


On Nov. 6, if voters approve Referendum 74, affirming the new law, Washington could be the first state where same-sex marriage was approved at the ballot box.


Underline. Exclamation point!


Marriage equality is inevitable. Polls this summer—one by CNN/ORC International and another by NBC/Washington Post—showed support at 54%. President Obama announced his support in May.


As Murray pointed out, the change seems to be strongest among younger people who are inspiring their elders' changes of heart.


That is what happened in 2000, when The Seattle Times editorial board reversed its strong opposition to civil unions, thanks to the fifth generation of the Blethen family, which has run the paper for 116 years. The company puts young family members through their training paces.  One such exercise, intended to expose them to public-policy debate, caused the Times to pivot.


Seven cousins, then ranging in age from 21 to 30, were assigned to teams, for and against civil unions. Though they argued vigorously for the respective viewpoints, it became clear they were all in agreement: The time for civil unions had come.


That was enough to persuade publisher Frank Blethen, who directed then-Editorial Page Editor Mindy Cameron to announce the change.


Ryan Blethen, part of what has been dubbed "The Fifth Edition," said what started out as a training exercise became a significant change.


"It was the first time my generation had any impact on the newspaper and public policy," said Blethen who is now associate publisher and director of new product strategies after a stint of his own as editorial page editor.


Cameron remembers the moment.


"I was very proud of these young people and what we were about to do," she said. So her staff prepared a Sunday editorial, urging the Washington Legislature to follow Vermont's lead in authorizing civil unions for same-sex partners.  Cameron drafted an explanatory column, under the headline, "And the next generation shall teach—and lead."  She noted that polls in 1996 showed that Americans opposed same-sex marriage by 2-to-1.


It took Washington lawmakers, who had enacted a Defense of Marriage Act in 1998, a long time to get here.  Murray points to a significant turning point in 2006 when the Legislature approved a civil-rights bill that protected lesbians and gays from discrimination in housing, employment and financial transactions.  Then the Legislature enacted a law to expand domestic partnership rights for gay and lesbian families, and 53.2 percent of voters affirmed it by passing Referendum 71.


This year, Murray and other supporters finally rounded up enough votes to approve a law allowing same sex couples to marry. Now Washington voters must affirm this law by approving Referendum 74.


The Times editorial board believes this is such a fundamental human right we are taking a different tack in our editorial support today.  We are asking people who support Referendum 74 to let us and others know by clipping the sign below. Please take a picture of yourself with the sign, or of you and your partner, spouse or your family, share it on social media with the hashtag #IDo74 or send it back to us at ido@seattle We want to show the widespread appeal for this law.


Now is the chance for Washington voters finally to embrace this important decision.





The illustration for this article is a reprint of the bottom third of the Opinion page for September 16th, and was accompanied by the following Editor's note:  "Take a photo of you, your partner or your family holding this sign and share it on Twitter or Instagram with the hashtag #IDo74/. You can also email the photo to This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.. Please include names of people in your photo. By sharing your photo, you give The Seattle Times permission to publish the photo in print and online. See photos shared from around the state at ." 


Also on that Opinion page, in addition to the usual times’ logo and the names of officers (and past publishers) of the times, the editorial itself, and contact information for those responsible for the editorial page, were printed thumbnail photos of Kate Riley and Associate Publisher Ryan Blethen, and a larger photo showing Publisher Frank Blethen holding a copy of the "I do" sign reprinted above, with editorial board members Thanh Tan, Kate Riley, Lynne K. Varner, Lance Dickie, Bruce Ramsey and Sharon Pian Chan.



Finally, we note that the electorate approved Referendum 74 on Election Day, November 6, 2012, and the first licences were issued and marriages performed early the following month.